Episode 182

full
Published on:

18th Nov 2024

Roasting Relationships: How Joe Bean Connects with Coffee Farmers

This mini-episode features a lively discussion with Dena Jones and Kathy Turiano, co-owners of Joe Bean Roasters, who share exciting updates about their evolving coffee business. They highlight their commitment to sourcing high-quality, directly traded coffees and the importance of building strong relationships with coffee farmers.

The conversation delves into the distinctive flavors of a recently introduced Oaxacan Mexican coffee, which stands out for its vibrant notes and the powerful story behind its production by artisan women farmers. Listeners will also learn about Joe Bean's focus on roasting as a core aspect of their identity and how they are adapting to support the local coffee scene in Rochester. Be sure to check out their Perpetual Joy Coffee Subscription for fresh, roasted-to-order coffee delivered right to your door!

Links referenced in this episode:

Companies mentioned in this episode:

  • Joe Bean Roasters (@joebeanroasters)
  • Lunchador Podcast Network (@lunchadorpodcasts)

Mentioned in this episode:

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Transcript
Chris Lindstrom:

I'm Chris Lindstrom, and this is the Food About Town podcast.

Dina Jones:

Rochester.

Dina Jones:

Well, why Rochester?

Chris Lindstrom:

Chris Lindstrom was a hoot.

Chris Lindstrom:

He was just so much fun.

Chris Lindstrom:

He never stopped talking.

Chris Lindstrom:

I mean, it was great.

Dina Jones:

Here's a good idea.

Dina Jones:

Have a point.

Dina Jones:

It makes it so much more interesting for the listener.

Chris Lindstrom:

Then we don't need any characters around to give the joint atmosphere.

Dina Jones:

Is that clear?

Chris Lindstrom:

We.

Dina Jones:

Because I'm a pro.

Dina Jones:

That's what pros do.

Chris Lindstrom:

I'm a professional.

Chris Lindstrom:

Look it up in the book.

Chris Lindstrom:

But now, yeah, I'm thinking I'm back.

Chris Lindstrom:

And we are back with a short episode of the Food About Town podcast.

Chris Lindstrom:

And I'm here with two people who I would call friends, two people who I love what they do, and the title sponsor of the Lunchadore podcast network, Dina Jones and Kathy Turiano from Joby and Coffee, Joe Bean Roasters.

Chris Lindstrom:

Joe Bean for everybody in Rochester.

Chris Lindstrom:

Thank you so much for being here for an update on where Joe Bean is right now.

Dina Jones:

We're so happy to be here, Chris, for having us.

Dina Jones:

Oh, that's a fun intro too, right?

Kathy Turiano:

I loved it.

Chris Lindstrom:

You know what I love?

Chris Lindstrom:

I love the nerdery of doing a podcast.

Chris Lindstrom:

I love the nerdy of it.

Chris Lindstrom:

You know, listening to radio was so impactful for me on how to interact with people, how to, you know, how to generate those relationships and how not to take yourself too seriously, which.

Chris Lindstrom:

Wow, look at this.

Chris Lindstrom:

This is a radio pivot.

Chris Lindstrom:

This is a segue into the actual conversation.

Dina Jones:

Or are we supposed to wave to the camera?

Chris Lindstrom:

Yeah, but no, like, for me, that, you know, having those conversations and knowing people who care as much as I do about the things that I love is how we got to be friends and how we got to know each other over so much time and so much coffee.

Chris Lindstrom:

Oh, my God.

Chris Lindstrom:

So much coffee.

Chris Lindstrom:

And so many annoying moments where I'm like, oh, God, they're right again.

Dina Jones:

That was Ben mainly.

Chris Lindstrom:

Almost always.

Chris Lindstrom:

Almost always Ben.

Chris Lindstrom:

But you know what?

Chris Lindstrom:

This is a great time to talk about where Joe Bean is right now and some of the amazing coffees that are coming out of there.

Chris Lindstrom:

So I kind of want to just open up the floor to both of you.

Chris Lindstrom:

Let's talk.

Chris Lindstrom:

One, one.

Chris Lindstrom:

What is going on with Joe Bean coffee right now?

Chris Lindstrom:

Because Joban has changed a lot in the last few years.

Dina Jones:

Yeah, we have changed a lot.

Dina Jones:

How many pivots have we had?

Dina Jones:

Three.

Dina Jones:

Three solid.

Kathy Turiano:

I've lost count.

Dina Jones:

Yeah, maybe.

Kathy Turiano:

I mean, but the exciting thing is we're.

Kathy Turiano:

We're coming up on our 20 year.

Dina Jones:

We are Coming up in November.

Dina Jones:

Yeah.

Dina Jones:

On our 20 years.

Chris Lindstrom:

Oh, my God.

Chris Lindstrom:

Yeah.

Dina Jones:

Yeah.

Dina Jones:

We've been 20 years in the coffee industry.

Chris Lindstrom:

Wow.

Chris Lindstrom:

And that's like.

Chris Lindstrom:

And that's.

Chris Lindstrom:

I remember we did the story a long time ago, so we're not going to go into all the thing, but 20 years is a long run and a lot, a lot of learning.

Dina Jones:

A lot of learning.

Dina Jones:

Yeah.

Dina Jones:

Well, honestly, Chris, I think we're really excited about where we are right now because it's taken us.

Dina Jones:

You get into coffee and you love so many aspects of it and you love the people, you love the brewing, you love the community.

Dina Jones:

And for us, we all of that was important.

Dina Jones:

And then really starting to focus more on our sourcing and our farming partners was kind of at the tail end of where we landed.

Dina Jones:

And that has always been the foundation for Joe Bean.

Dina Jones:

And it just grew.

Dina Jones:

And now we're doing, I think as of this year, we're at like 95% directly traded coffees.

Dina Jones:

So it's been an incredible journey.

Dina Jones:

And each of those takes us, you know, a lot of time to actually get that relationship really grounded to where we want it.

Dina Jones:

So 15 years of working on direct trade farm relationships, and we're really excited about where our coffee program is right now.

Chris Lindstrom:

Well, and it's so funny when you mention, you know, when you mentioned that it's been 20 years.

Chris Lindstrom:

Cause I've been saying 10 that have known what's going on, and it's definitely longer than that.

Chris Lindstrom:

It's probably closer to 15, because I remember, I remember a lot of those first trades, you know, those first direct trade things.

Chris Lindstrom:

Yeah, I remember when some of those started coming in and how exciting.

Chris Lindstrom:

Like, it's so.

Chris Lindstrom:

It's so exciting to see that.

Chris Lindstrom:

Because when you taste it, you know why, right?

Chris Lindstrom:

You know why you're doing that?

Chris Lindstrom:

Because yes, the story matters and yes, the ethics matter, but it helps that you can almost always taste it in the cup.

Dina Jones:

I'm so happy that you say that because that's really been sort of what we have been talking about so much lately is tasty coffee comes from farms that are doing really well and prospering and thriving.

Dina Jones:

And I'm not sure how much we really had grasped that for years.

Dina Jones:

And it's, you know, recognizing that if farmers are scraping by and not able to invest back into their farms, then of course they're not going to be producing the kind of coffee that we all have come to really love and, and enjoy every day.

Dina Jones:

And so that's why it's so important for us to See, our, our farming partners thrive on the ground and prosper on the ground.

Dina Jones:

Because then it's a little self serving in that aspect because then they produce what we really love.

Dina Jones:

Not just to drink, but to share with our customers.

Dina Jones:

So yeah, yeah, it's, it's a, I hate to say it, but it's a win.

Dina Jones:

Win.

Chris Lindstrom:

No, and it's, it's.

Dina Jones:

Can we use that?

Chris Lindstrom:

To be honest, I use that more often, but I don't think of it as a two thing, a two part thing anymore.

Dina Jones:

Right.

Chris Lindstrom:

Because it isn't.

Chris Lindstrom:

It's, you have to think at least three levels of it for it to really end up mattering in the way you want.

Chris Lindstrom:

Because it has to be for.

Chris Lindstrom:

And I think that's the other reason why I've seen, you know, where Joe Bean's going with being a certified B corp, you know, focusing on those things as well is, that's the, that's the ethics and mentality that I've been driving with my last project nominate.

Chris Lindstrom:

What we're doing here with Lunchador is if it can't be a win for every person involved, I can't justify spending the time on it.

Chris Lindstrom:

I can't justify how much we all put into these things.

Chris Lindstrom:

If it isn't a win for me to feel better about what I'm doing for our listeners or the customers that are having an amazing product for the people producing the things that they're being treated well.

Chris Lindstrom:

And I think everybody ends up in a better spot if everybody involved is winning because it's much more, it's much more fun that way, you know, and.

Dina Jones:

If I can even take that scenario one step further, I think even a win for the next generation.

Dina Jones:

What has really become something that is exciting for us is to watch that many of the farms that we work with have such similar stories.

Dina Jones:

Most of them are third or fourth generation coffee farmers.

Dina Jones:

And so we're seeing that next generation choose to go into the family business.

Dina Jones:

And that is not a given in this day and age.

Dina Jones:

Many of you know, coffee sourcing is kind of at a crisis where a lot of that 30 something generation is exiting.

Dina Jones:

And so for us, longevity, long term partners, but also longevity so they can hand it down to their children, which really is, you know, not right now.

Dina Jones:

You're not sure if that's going to happen.

Dina Jones:

But that's why we're building these partnerships that we can see that already rising up.

Chris Lindstrom:

Well and I think that's, you know, we see where the next generation's going.

Chris Lindstrom:

You know, I've got Nieces and nephews and, you know, they have different perspective on the world than I do today.

Chris Lindstrom:

But I think what we know for sure is that if they're treated well, they're being paid fairly so they can live a good life.

Chris Lindstrom:

The opportunity feels like it's there for them to continue doing the amazing work, which turns into amazing coffee at the same time.

Chris Lindstrom:

Like.

Chris Lindstrom:

And I know, like, when I see, you know, the family aspect, right.

Chris Lindstrom:

When I've, you know, I've seen your kids in there.

Chris Lindstrom:

How many times do, you know, over the years and when you.

Chris Lindstrom:

We were telling stories beforehand, like, oh, the daughter's going to get gas in her car.

Chris Lindstrom:

I'm like, oh, God.

Chris Lindstrom:

I remember when she was a little kid.

Dina Jones:

Kid, right.

Chris Lindstrom:

I remember when she was a little kid.

Chris Lindstrom:

But that's.

Chris Lindstrom:

That's the thing.

Chris Lindstrom:

This is.

Chris Lindstrom:

Coffee's a family business.

Dina Jones:

That's right.

Chris Lindstrom:

Because it can be, you know, giant corporations, but the people that make the stuff we want to drink, generally speaking, these are family businesses because you have to care about every detail.

Kathy Turiano:

We have all those pictures of Alina at the coffee farms.

Dina Jones:

That's right.

Dina Jones:

Yeah.

Dina Jones:

She thinks it's normal.

Dina Jones:

This is my granddaughter.

Dina Jones:

She thinks it's normal to go to Costa Rica and Guatemala, know.

Dina Jones:

And visit coffee farmers.

Dina Jones:

This is.

Dina Jones:

And she's, you know, nine.

Chris Lindstrom:

But what.

Chris Lindstrom:

But what an opportunity.

Chris Lindstrom:

Yeah, what an opportunity to see.

Chris Lindstrom:

To see that on the ground floor as somebody who's learning about the world.

Dina Jones:

Right.

Chris Lindstrom:

To actually be there and see how people are creating the things that so many people take for granted.

Dina Jones:

That's right.

Dina Jones:

Actually, Ahava, Dina's daughter, Ahava, just worked for us.

Dina Jones:

So here, if you talk about family business.

Dina Jones:

Yeah, she did over the summer.

Chris Lindstrom:

And, you know, and I gotta say, it is, you know, somebody who grew.

Chris Lindstrom:

I grew up in a small family business.

Chris Lindstrom:

You know, it does change the way you see.

Chris Lindstrom:

See work because you have to be invested.

Chris Lindstrom:

You can't.

Chris Lindstrom:

You can't halfway do something because there is no.

Chris Lindstrom:

There's no respite.

Dina Jones:

Right.

Chris Lindstrom:

Because the person who's telling me to do it, I'm also gonna be eating dinner with them.

Dina Jones:

And they know where you live.

Chris Lindstrom:

Yeah, exactly.

Chris Lindstrom:

But at the same time, it is very rewarding because you really get to understand how things work and know that all these things come with work.

Chris Lindstrom:

But you can feel good about what you're doing in the end, too.

Chris Lindstrom:

You don't have to sacrifice.

Chris Lindstrom:

You don't have to sacrifice everything for it.

Chris Lindstrom:

But at the same time, yeah, the work matters.

Chris Lindstrom:

The work matters because you don't get these relationships without the work either.

Chris Lindstrom:

That's right.

Chris Lindstrom:

But what I do want to talk about for a little bit is some of the.

Chris Lindstrom:

I want to talk about some of the coffees that have started to come in recently that are super exciting.

Chris Lindstrom:

And I don't want to talk about this one.

Chris Lindstrom:

So this is.

Chris Lindstrom:

I think it was a Oaxacan Mexican coffee.

Dina Jones:

Yep.

Chris Lindstrom:

From that I am.

Chris Lindstrom:

I was so blown away by.

Chris Lindstrom:

I gotta say, generally, I'm.

Chris Lindstrom:

I've never been like, a wild fan of, like, Mexican coffees.

Chris Lindstrom:

Generally, they end up for everybody who isn't quite as tasty nerd as I am.

Chris Lindstrom:

They tend to be very, very comforting.

Chris Lindstrom:

Very milk chocolate, edging towards dark chocolate, even specialty roasted.

Chris Lindstrom:

They end up being very smooth and balanced.

Chris Lindstrom:

And everybody really likes that.

Chris Lindstrom:

Who transitions from darker roast coffee.

Chris Lindstrom:

When I sat down with this one for the first time the other day, I was just blown away by one the tasting notes and how fun it was to taste green tea in a coffee and to taste, you know, the acidity of, you know, evolving and how delicate and balanced and fun this was.

Chris Lindstrom:

This is a spectacular Mexican coffee.

Chris Lindstrom:

I'd love to learn more about where it comes from and how this started.

Dina Jones:

Sure.

Dina Jones:

Do you want.

Kathy Turiano:

You did a lot of the.

Dina Jones:

Okay, so what's.

Dina Jones:

What we really love about this one.

Dina Jones:

And I think what you're seeing in the cup, which makes me incredibly excited that you actually noticed how vibrant it is and diverse, which I think you're right, is a little bit unusual for a Mexican coffee.

Dina Jones:

For Mexican coffees.

Dina Jones:

So we've been working with on the ground partners in Colombia called Azahar Coffee, for many years.

Dina Jones:

And what this organization does for us is they find the kind of coffee farmers who are dedicated to quality, who are growing sort of that more unique type coffees.

Dina Jones:

And.

Dina Jones:

And then they connect them directly with us, and so we can negotiate pricing directly with them.

Dina Jones:

And then they help us with all the logistics to bring those things in.

Dina Jones:

So that's how we've gotten such really amazing coffees out of Colombia.

Dina Jones:

Well, in the last two years, they started doing on the ground work in Mexico.

Dina Jones:

So this organization, they just.

Dina Jones:

They really do find the hidden gems and the.

Dina Jones:

This particular group, it's all women who are out in the.

Dina Jones:

I'm probably gonna have a really hard time with all the actual names in here, but the Yaquila is the area that they're in.

Dina Jones:

And Donna Dionicia is actually who we're buying from.

Dina Jones:

She is the owner of the farm, and there's a group of women there who have joined Together, they're considered artisan farmers within their community.

Chris Lindstrom:

I love that.

Dina Jones:

And they support one another and they, they created something called the Aroma Yaquila, which is a group of women that just support one another and encourage one another and lift each other up, which of course went right after our heart.

Dina Jones:

They are also from the Zabotech origin and which is an indigenous people group from Mexico, one of the, I guess, six indigenous people group.

Dina Jones:

And so it means the cloud people.

Dina Jones:

And so they also are very dedicated to maintaining the heritage of the Zamotech people.

Dina Jones:

So just a lot of story there.

Dina Jones:

That's really fun.

Dina Jones:

Not to mention the coffee is great.

Chris Lindstrom:

Yeah, absolutely.

Chris Lindstrom:

But that is a rich story.

Chris Lindstrom:

Right.

Chris Lindstrom:

And there's so much.

Chris Lindstrom:

There's so much there.

Chris Lindstrom:

And it's weird how much that reminds me of.

Chris Lindstrom:

I had watched a documentary at the Rochester Cocktail Revival last year about some of the mezcaleros who are doing that kind of artisanal work and how family driven it is.

Chris Lindstrom:

And when you taste those things, you can tell that this took time.

Chris Lindstrom:

You can tell that this took effort to produce.

Chris Lindstrom:

And you get this spectacular glass and like this, this tastes like somebody cared about it from top to bottom.

Chris Lindstrom:

But to know that it's women driven, that it's indigenous driven, and that we get to taste their dedication in a cup.

Chris Lindstrom:

That's right.

Chris Lindstrom:

And I gotta say, like, when we were talking before, when, when you came in here earlier, Dean, it was like, this is so such a fun coffee to taste too, because it's, it's just so.

Chris Lindstrom:

It is different than any other Mexican coffee I've ever had.

Kathy Turiano:

I think it's one of the most dynamic ones we've had.

Chris Lindstrom:

Yeah.

Chris Lindstrom:

And something like that, like, oh, we get to now talk about that to everybody else.

Dina Jones:

That's right.

Dina Jones:

And you know, Chris, I think again, you know, because of the way we're sourcing this, we're really excited to build long term partnerships in different regions that we work in.

Dina Jones:

And Oaxaca has always been a little bit of a difficult region for us to find that type of relationship.

Dina Jones:

And so not only is this a great coffee and a great story, but also we're looking at it and thinking this is now a really good partnership for us.

Chris Lindstrom:

Absolutely.

Dina Jones:

So for years to come, great, great opportunity.

Chris Lindstrom:

What I kind of want to pivot to and finish out with is so like, I know Joe Bean's evolving all the time.

Chris Lindstrom:

One of the big evolutions over the last few years was really the focus on roasting and really focusing on, obviously the direct trade, but focusing on roasting as the core part of everything.

Chris Lindstrom:

It always was, but now it's really driving everything that happens.

Chris Lindstrom:

And, like, I even know the equipment stuff has gone through such a journey.

Dina Jones:

Right.

Chris Lindstrom:

And, like, I know we're.

Dina Jones:

And more to come.

Chris Lindstrom:

Right.

Chris Lindstrom:

And we're continuing to evolve that.

Dina Jones:

Stay tuned.

Dina Jones:

Yeah.

Dina Jones:

2025.

Dina Jones:

We have a lot of big announcements.

Chris Lindstrom:

Yeah.

Chris Lindstrom:

So we're.

Chris Lindstrom:

I'm super excited to, you know, talk about that, but I want to talk about, like, hey, how is the roasting going?

Chris Lindstrom:

Because this is a whole different side of the business, and roasting has changed.

Chris Lindstrom:

Like, Joe Bean's coffee roasting has evolved over time, and I'm kind of intrigued to talk about, like, hey, what is the roasting now versus, you know, what is it today?

Chris Lindstrom:

And, you know, how do we feel about it right now?

Kathy Turiano:

I mean, it's always been our passion.

Chris Lindstrom:

Yeah.

Kathy Turiano:

So we're just happier people that that's what our focus is, to be honest.

Dina Jones:

Well, I think we always talk about it.

Dina Jones:

It's.

Dina Jones:

The word sustainable in coffee, of course, is, you know, a word we use all the time when it comes to describing what happens on the farmer side.

Dina Jones:

And, you know, now we look at it and recognize that I think we were all stretched a little bit thin and trying to do everything within the coffee industry.

Dina Jones:

And like, Dina saying that, you know, roasting was always the core of us and really where we wanted to be.

Dina Jones:

And there's so many great people within Rochester doing some of the other aspects of coffee that we thought, well, we'll get in our lane.

Dina Jones:

And honestly, we're able to support a lot of the coffee industry, even locally, so much better now that we've kind of found our strength in our lane, and we're also able to be a little bit more sustainable ourselves, because that.

Chris Lindstrom:

Is a critical thing, too, because to do something that is, you know, that is great, you also have to be doing the thing.

Kathy Turiano:

We have to be sustainable on every level.

Chris Lindstrom:

Yeah.

Kathy Turiano:

The farmers and us.

Chris Lindstrom:

And it's one of the endless challenges because it.

Chris Lindstrom:

It doesn't stop.

Chris Lindstrom:

And the balance point, I have not found it.

Chris Lindstrom:

I don't know where it is yet.

Chris Lindstrom:

But striving towards it.

Dina Jones:

Right.

Chris Lindstrom:

I think is important.

Chris Lindstrom:

And I think that's actually a great point, too, to pivot onto is, yeah, you are supporting a lot of Rochester's coffee scene, and sometimes it's stuff that people don't know that, you know, Joe Bean's roasting anymore.

Dina Jones:

Right.

Dina Jones:

And sourcing, too.

Dina Jones:

I don't.

Dina Jones:

Sourcing is such a huge component of roasting, you know, I think when people see that we roast, they think that's.

Dina Jones:

That's.

Dina Jones:

That's like the last step, you know, for us.

Dina Jones:

And sourcing is such a base and takes so long.

Dina Jones:

And really, over the last few years, we've been able to dive so much deeper into that.

Dina Jones:

Ben just got back from Colombia, and he's always been able to go and visit our coffee farmers.

Dina Jones:

But I think what was really particularly exciting about this trip is that he also started to visit some of the coffee farmers that we've connected with in Brazil and some of the community blended lots, which we've never been able to really connect with where our coffee comes from for our blends.

Dina Jones:

And so that now is something that we're going to bring full transparency with in the next, you know, year or so.

Dina Jones:

So there's a.

Dina Jones:

There's a lot there that we've not been able to do until, you know, it's a time factor.

Dina Jones:

But also, we can offer that to other coffee players in town and say, we can help you with sourcing.

Dina Jones:

We have all direct trade on the ground and very scalable relationships at this point, which takes time to build.

Chris Lindstrom:

Absolutely.

Chris Lindstrom:

And I think you're right on focus.

Chris Lindstrom:

Right.

Chris Lindstrom:

I think what we can say very confidently is that places that are focused on doing the thing they do as best they can tend to be the ones we go back to.

Chris Lindstrom:

Right.

Chris Lindstrom:

I talk about, you know, my friends in food, like, you know, I look at Flower City Bread, they do what they do, and they do it excellently.

Dina Jones:

Right.

Chris Lindstrom:

We're talking about coffee.

Chris Lindstrom:

You know, our friends at Ugly Duck Coffee do an astonishing job with running a cafe.

Dina Jones:

That's right.

Chris Lindstrom:

And they have so many systems and it's so tight, and the experience you get is so consistent top to bottom, and you're like, oh, they're great at this thing.

Chris Lindstrom:

And when I look at, you know, even new shops starting up, like, you know, Hydra Coffee House that, you know, Joe Bean's roasting for.

Dina Jones:

Right.

Chris Lindstrom:

And that is to see that and like, oh, we have our own perspective on what service is.

Chris Lindstrom:

But, hey, we want to have our coffee go in this direction.

Chris Lindstrom:

Now we have a partner who can bring us there without focusing on how do we source this, how do we roast this?

Chris Lindstrom:

They can focus on doing the experience they want instead of trying to do everything.

Dina Jones:

That's right.

Chris Lindstrom:

And I think that's also the lesson learned from that experience, too, is that, yeah, you have to focus.

Dina Jones:

Right.

Dina Jones:

Yeah.

Dina Jones:

And that is a lot of the approach that we have taken with many of our wholesale and co Pack customers is to say this is really sourcing and roasting and sourcing, especially in Covid got very difficult.

Dina Jones:

And so we can come in and say we can take this for you.

Dina Jones:

We can help you.

Dina Jones:

This is really a whole different side.

Dina Jones:

It's a different business.

Dina Jones:

And so we have a lot of experience now in that area so we can support a lot better.

Chris Lindstrom:

Yeah.

Chris Lindstrom:

And then it's the hidden stuff that people don't know about.

Chris Lindstrom:

So like they might even conceive of.

Chris Lindstrom:

Oh, how do you build a relationship?

Chris Lindstrom:

And then it's all the hidden stuff that I start to think about, which is the logistics of importing, the logistics of moving something over that distance, the logistics of freshness, the logistics of everything.

Chris Lindstrom:

It never stops because I don't, I don't remember like exactly how the delineation goes.

Chris Lindstrom:

But the like, the logistics are endlessly challenging with these kind of things.

Kathy Turiano:

We, we work with some great people that, that help us through it all and we've learned a lot in the process.

Chris Lindstrom:

You learn where the pitfalls are.

Kathy Turiano:

Yeah.

Dina Jones:

Oh yeah.

Dina Jones:

We, we tried to.

Dina Jones:

Remember last year we tried.

Dina Jones:

We had a, a coffee from Costa Rica that was a good food award winner and so that the announcement happened in April but new harvest of that coffee wasn't going to come to us until June and so we wanted to actually have some coffee to give to some of our customers when we made the announcement.

Dina Jones:

So we, we tried to bring in a small amount from the.

Dina Jones:

We arranged with our farmer to bring in a small amount for directly from Costa Rica and it ended up getting stuck in customs.

Dina Jones:

And so we learned a lot about customs.

Dina Jones:

Oh God, it was such a nice nightmare.

Dina Jones:

And we went round and round and round and you know, we, like Dina said, we work with such great people that help us generally navigate this that I thought I'd never again.

Dina Jones:

We're never going to try to.

Dina Jones:

It was a great idea in theory, but yeah, it was a nightmare.

Dina Jones:

So logistics are.

Dina Jones:

Yeah.

Chris Lindstrom:

Never stops.

Chris Lindstrom:

So I think what I want to do is I want to round up for today, but why don't you just throw it a quick plug for.

Chris Lindstrom:

Where can people go to grab Jobean coffee?

Chris Lindstrom:

How can they get coffee sent directly to them?

Kathy Turiano:

Jobeanroasters.com you can order for pickup right at our Roastery or $1.99 flat rate shipping.

Kathy Turiano:

Get as much as you want, pay $1.99, have it delivered right to your door.

Chris Lindstrom:

Yeah.

Chris Lindstrom:

And that's fresh roasted for you.

Chris Lindstrom:

And if you want to get a subscription where you don't really have to think about it anymore.

Chris Lindstrom:

You can use Joe Beans per Perpetual Joy subscription.

Dina Jones:

And we just launched a few more subscriptions, so.

Dina Jones:

Right.

Dina Jones:

We have the blend.

Kathy Turiano:

We did, yes.

Chris Lindstrom:

Oh, that's awesome.

Kathy Turiano:

We have the blend.

Kathy Turiano:

We have a decaf subscription now, which was a little request we were getting here and there.

Kathy Turiano:

And we worked that out.

Kathy Turiano:

And we do all roast to order, so fresh as you can get.

Chris Lindstrom:

That's awesome.

Chris Lindstrom:

Yeah.

Chris Lindstrom:

And it's.

Chris Lindstrom:

It makes life so much easier when you know you've got the coffee you want to drink in your house when you want to make it.

Dina Jones:

That's right.

Chris Lindstrom:

Well, Dina, Kathy, thank you so much for coming over to talk about where Joe Bean is now.

Chris Lindstrom:

We've got so much more to talk about in the future.

Chris Lindstrom:

And for everybody listening, if you want to learn more about the other shows on the Lunchadoor Podcast network, because it's going out on other feeds as well, go to lunchadore.org to see all of the shows.

Chris Lindstrom:

And we've got more coming.

Chris Lindstrom:

We've got a music show.

Chris Lindstrom:

We're starting to partner with other great organizations around Rochester.

Chris Lindstrom:

We're so excited to work with great partners like Joe Bean, Sweet Pea Plant Based Kitchen, and more to come.

Chris Lindstrom:

Thank you so much for listening.

Chris Lindstrom:

And we'll be back next time with more on the Lunchador Podcast Network.

Chris Lindstrom:

This has been a presentation of the Lunchadore Podcast Network.

Chris Lindstrom:

Roast them Beans.

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About the Podcast

Food About Town
Interviews around the Rochester food and drink scene and whatever comes to mind
Food About Town podcast based out of Rochester, NY and hosted by Chris Lindstrom focusing on restaurants, food and drink of all kinds, and whatever topics I want to cover!
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